RACHAEL LOBECK

With 15 years of experience in public relations, brand storytelling and integrated communications, Rachael Lobeck specializes in helping organizations earn meaningful media coverage and build lasting brand visibility. As Media Relations Specialist at Catalyst Communications Group, she supports clients throughout South Florida, bringing deep expertise in media relations and strategic storytelling.

Rachael got her start at iHeartMedia, coordinating radio promotions and events for the Miami market, before managing PR, marketing and event planning for multimillion-dollar sportfishing tournaments with Bluewater Movements. She then built and led public relations programs at 4ocean and Jazwares, and later developed communications strategy for Boats Group and its platforms, including Boat Trader, YachtWorld and boats.com.

Known for blending strategic thinking with authentic storytelling, Rachael's experience extends beyond traditional public relations to include social media, branding, event management and integrated communications. Her work has earned coverage across national, consumer and trade media while helping organizations strengthen their reputation and connect with the audiences that matter most.

Rachael is a recipient of Boating Industry magazine's 40 Under 40 award for her work in public relations in the marine industry and holds a bachelor's degree in Multimedia Journalism from Florida Atlantic University. She is an active member of the Public Relations Society of America, where she sits on her local chapter's programming committee.

Rachael lives in Deerfield Beach, where outside of work she can be found tending to her garden, exploring local nature trails and catching live music as an avid concertgoer.